Rich@rd Frohnerath
10435 124 Street | Seminole, FL 33778
(727) 481-4117
www.rdfrohnerath.com
Summary
Over the last 10 years,
I've experienced Internet marketing as a graphic designer, a web site designer, an art director, and most recently, as an Internet marketing consultant.
My resulting skills set can be attributed to this work experience, my education, and even my innate character strengths.
However, marketing is a collaborative process that requires an understanding of effective communication, which is why I feel blessed to have managed and worked alongside other talented designers, developers, copywriters, salespeople, and marketing minds to build value and support business objectives.
Skills
Business
Business management & leadership principles, Customer relationship management, Budgeting, Project management, Scheduling, Sales & invoicing, Marketing & promotions
Professional
Content management, Search engine marketing (SEM), Web analytics, Web site design, Usability, Search engine optimization (SEO), Social media marketing (SMM), Mobile web
Technical
HTML, XHTML, DHTML, PHP, CSS, JavaScript
Software
Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Adobe Acrobat, Microsoft Office, QuickBooks, FTP
Portfolio Selections
View lansonadvisors.com
View csportsandfamily.com
View callcfts.com
View tipsfortricksthebook.com
Additional projects can be viewed at the Linkshape portfolio
Work History
Internet Marketing Consultant
Linkshape, Inc.
www.linkshape.com
2009-Current
As the co-owner of a start-up web design and Internet marketing company, my responsibilities span across all business functions. Additionally, I also take responsibility for overseeing production for a range of projects including: branding, web sites, search engine optimization, print designs.
Responsibilities
- Collaborating with the sales department to develop project budgets, scopes, and contracts
- Developing strategic project plans, including milestones and assigning tasks to project managers, designers, and developers
- Track, analyze, and reporting projects through the project management software for profitability
- Actively maintain project profitability
- Providing training and ongoing support to clients
Accomplishments
- Launched and maintain social networking campaign, including Facebook and Twitter
- Copywriting for company website and ongoing blog
Art Director
Growth Technologies International, Inc.
That’s Us, LLC
www.thatsus.com
2007-2008
Originally hired as a web site designer, my role was refined to Art Director when I was tasked with hiring a second designer and coordinating art department efforts with the V.P. of Technology.
Responsibilities
- Established project estimates, scopes, and contracts
- Set project deadlines and assign design tasks to production designers.
- Managed SEO and Sponsored Ad campaigns
- Tracked, analyzed, and reported project invoicing and efficiency improvements.
Accomplishments:
- Researched, analyzed, and composed 2008 Marketing Plan
- Established department’s ongoing learning program
- Composed investor presentations and press releases
Freelance Designer
Rich Design Corp.
2004-2007
Established a sole proprietorship, providing freelance graphic and web design services to a client base of 23 firms.
Responsibilities
- Sales generation and customer relationship management
- Maintenance of project budgeting, scheduling, deadlines, and billing
- Bookkeeping, payroll, and tax form preparation
Accomplishments
- Developed a client referral program
Education
BA, Marketing
University of South Florida
Tampa, FL
2009
- 3.27 GPA
AS, Computer Information Systems
St. Petersburg College
St. Petersburg, FL
2001
- Specialization: Windows programming
- 3.51 GPA
Strengths
1. Strategic
The Strategic strength enables me to sort through complexities in order to find patterns, alternative scenarios, potential obstacles, to make selective decisions, and to "see around the corner."
2. Competition
The Competition strength compels me to measure and compare my performance to the performance of my peers. As a competitively strong person, I enjoy competing and winning.
3. Futuristic
By envisioning and detailing the future, I become energized and have the ability to energize others by "what can be": "a better product, a better team, a better life, or a better world."
4. Command
The Command strength allows me to make an opinion or take a stance and align others to move in a certain direction. I have the ability to set goals, face confrontations, and challenge others to be clear-eyed an honest.
5. Focus
The Focus strength compels me to seek out goals in order to set priorities and take the necessary steps to reach a clear destination. It allows me to help my team run efficiently, to filter out unimportant actions, and to take corrective actions.
Why this is important
The information provided here is based on the information published in "Strengths Finder 2.0", by Tom Rath (who I hold no relation with, as far as I know).
According to Rath, people who have the opportunity to focus on their character strengths at work are "six times as likely to be engaged in their jobs".
For more information about Strengths Finder 2.0, you should visit the publisher's website: http://www.strengthsfinder.com.
Send me a quick message
Online Portfolio
This is a print-out of the online version of my resume, which includes a selection of works from my portfolio. Please visit www.rdfrohnerath.com.